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Sällsynt träningstee från Nike Alpha Project från 1999. Bra skick.
”With a new millennium looming – not to mention Sydney 2000 – the Swoosh launched the Alpha Project on January 1, 1999 with marketing material hyper-focused on an athlete-first approach to design. ‘Behind every Alpha product is how it came to be. And more importantly, how it came to make an athlete be just that bit better.’ Everything was subject to innovation, from ankle openings to wristwatch ergonomics, and branded with a row of five dots. Despite this earnest and seemingly serious ethos, Nike also had fun with the concept.”
”With a new millennium looming – not to mention Sydney 2000 – the Swoosh launched the Alpha Project on January 1, 1999 with marketing material hyper-focused on an athlete-first approach to design. ‘Behind every Alpha product is how it came to be. And more importantly, how it came to make an athlete be just that bit better.’ Everything was subject to innovation, from ankle openings to wristwatch ergonomics, and branded with a row of five dots. Despite this earnest and seemingly serious ethos, Nike also had fun with the concept.”
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Do. 6 jun 19:28
Nike Alpha Project 1999 tee
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