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Protg of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The projects he presents in this book illustrate the breadth of activity that graphic design encompasses today, his goal being to demonstrate not a single ideology, but the enthusiastically eclectic approach that has been a hallmark of his career. Each project is told in Bieruts own entertaining voice and shown through historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for over thirty-five years), working models and rejected alternatives, as well as the finished work. Along the way, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world today. This revised and expanded edition of Bieruts bestselling monograph features new projects for major clients, such as Mastercard and The Poetry Foundation. Inspiring, informative and authoritative, How to... is a bible of graphic design ideas. With 833 illustrations in colour
Märk väl att en begagnad bok kan vara namnad. Jag går inte igenom alla böcker för att kolla detta. Är det jätteviktigt för dig att köpa en onamnad bok så hör av dig. Vill du ha annat fraktbolag säg bara till. Märk väl att då kan frakten bli dyrare än det som anges i annonsen. Jag tar inte ansvar för Postens slarv. Samfraktar givetvis. Se mina andra annonser. Jag accepterar även avhämtning av varan.
Protg of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The projects he presents in this book illustrate the breadth of activity that graphic design encompasses today, his goal being to demonstrate not a single ideology, but the enthusiastically eclectic approach that has been a hallmark of his career. Each project is told in Bieruts own entertaining voice and shown through historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for over thirty-five years), working models and rejected alternatives, as well as the finished work. Along the way, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world today. This revised and expanded edition of Bieruts bestselling monograph features new projects for major clients, such as Mastercard and The Poetry Foundation. Inspiring, informative and authoritative, How to... is a bible of graphic design ideas. With 833 illustrations in colour
Märk väl att en begagnad bok kan vara namnad. Jag går inte igenom alla böcker för att kolla detta. Är det jätteviktigt för dig att köpa en onamnad bok så hör av dig. Vill du ha annat fraktbolag säg bara till. Märk väl att då kan frakten bli dyrare än det som anges i annonsen. Jag tar inte ansvar för Postens slarv. Samfraktar givetvis. Se mina andra annonser. Jag accepterar även avhämtning av varan.
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How to use graphics design to sell things, explain things, make things. - Bierut
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