av Philip Kotler, Gary Armstrong, Veronica Wong, John Saunders, Marian Burk Wood

Upplaga: 5e upplagan
Utgiven: 2010
ISBN: 9780273743279
Sidor: 303 st
Förlag: FT PRENTICE HALL
Format: Bok
Språk: Engelska

Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters.

With global examples and completely up-to-date with the latest marketing techniques, Principles of Marketing looks at the major decisions that marketing managers face in their efforts to balance an organisations objectives and resources against needs and opportunities in the global marketplace.

Covering exciting new topics such as Sustainability, this text continues to be a leader in the field of marketing. New integrated video cases from companies such as HSBC, Land Rover and Electrolux help to bring the subject alive.
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