Rolex Datejust 31 – Reference 78274 (2003)

Heritage Narrative

The Rolex Datejust is one of the most enduring designs in modern watchmaking, defined by balanced proportions, everyday practicality, and unmistakable Rolex refinement. Reference 78274 represents the 31 mm Datejust format, offering a versatile size that wears elegantly while maintaining the durability and functionality expected from Rolex’s Oyster case construction.

This example, dating to 2003, features a silver Rolex dial with original diamond hour markers, delivering a refined, elevated look while preserving excellent legibility. Complementing the dial is an 18kt white gold bezel presented with a clearly stated custom diamond-set configuration, adding additional presence and a more jewel-forward character. The result remains classic Datejust in profile, but with enhanced visual distinction.
Powered by Rolex’s self-winding Perpetual mechanical movement with quickset date functionality, the watch offers reliable daily performance and ease of use. Finished on a stainless steel Jubilee bracelet, it maintains the traditional Datejust aesthetic: comfortable, elegant, and instantly recognizable.

Presented in excellent condition and accompanied by its original accessories, this Datejust 78274 is an appealing choice for those seeking a refined Rolex with tasteful diamond detailing and strong all-round wearability.

Technical Specifications

Brand:
Rolex

Model:
Datejust 31

Reference:
78274

Serial Number:
Y51XXXX

Year:
2003

Movement:
Rolex self-winding Perpetual mechanical movement

Complications:
Quickset date

Case:
31 mm stainless steel Oyster case

Bezel:
18kt white gold bezel
Custom diamond-set

Crystal:
Scratch-resistant sapphire crystal

Dial / Hands:
Silver Rolex dial
Original diamond hour markers
Hands as fitted

Bracelet:
Stainless steel Jubilee bracelet
Approx. 6 3/4 in (adjustable)

Water Resistance:
100 m / 330 ft (factory specification)

Condition & Inclusions

Overall Condition:
Pre-owned — excellent condition

Service Status:
Movement tested and functioning correctly

Set:
Complete set including: Box, Certificate / warranty card, Booklet

Shipping & Logistics

The watch is stored securely and shipped fully insured within 1–3 business days. Worldwide shipping is available. Any applicable import duties or taxes are the responsibility of the buyer.

Shipping & Returns

Complimentary insured worldwide shipping and a 14-day return window. Each timepiece is authenticated, time-tested, and professionally prepared prior to dispatch. Secure packaging, tracking, and full insurance are included with every shipment.