Strategic Management: Concepts and Cases, Fred R. David, Forest R. David

Upplaga: 15e upplagan
Utgiven: 2015
ISBN: 9781292016894
Sidor: 688 st
Förlag: Pearson Education
Format: Häftad
Språk: Engelska

Om boken:

For undergraduate and graduate courses in strategy.

In todays economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.

The Fifteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions.

MyManagementLab for Strategic Management is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and examsresulting in better performance in the courseand provides educators a dynamic set of tools for gauging individual and class progress.