1980-90s | BIG MAC | St. John’s Bay | flannel shirt | made in USA

Vintage 1990s BIG MAC × St. John’s Bay Flannel Shirt — Made in U.S.A. — XL Regular

This piece represents a moment in American workwear history when two major retail titans—JCPenney’s in-house heritage line Big Mac and their long-running outdoor line St. John’s Bay—briefly intersected. In the late 1980s to early 1990s, JCPenney produced a limited run of flannels under dual branding while transitioning St. John’s Bay into a more outdoor-lifestyle identity. These shirts were manufactured in the United States during a period when domestic textile production was rapidly disappearing. As a result, surviving examples have become quietly collectible among workwear enthusiasts who appreciate American-made cotton flannel.

What sets this shirt apart is the colorwork. The palette is a striking, almost electric combination of deep royal blue, vivid crimson red, and black—an unusually bold tartan pattern that immediately stands out from typical earth-tones and buffalo checks. This colorway captures the era’s shift from purely utilitarian workwear toward expressive outdoor garments, making it both wearable and decorative. It embodies the nostalgia of early-90s American style: rugged, warm, and unmistakably bold.

Note : one button is missing.