Beschrijving
Vertaald door
Marketing Theory: a student text av Michael J Baker. I toppskick.
"Marketing Theory: A Student Text is a collection of original contributions on the subject of marketing theory from area specialists. It provides a number of concise, authoritative and clear summaries of aspects of marketing theory which form the foundations on which the discipline and practice of marketing is based.
Marketing Theory: A Student Text begins with an exposition and justification of the proposition that marketing is a universal discipline. Next Michael Saren addresses the key issue with which the book as a whole is concerned - the need for theory in marketing. Brian Jones' contribution Historical Research in Marketing completes the general overview attempted in the two preceding chapters. As the author explains, an historical perspective involves the description, analysis or explanation of events through time.
The remaining chapters fall into two categories - those which review the contributions of other disciplines to marketing and those which represent original theoretical constructions from the marketing discipline itself. The editor's view is that marketing is a synthetic discipline in the sense that it draws together and integrates ideas and concepts from other long-established and recognized social sciences such as economics, psychology and sociology but differs from them in its holistic approach to understanding the nature and satisfaction of human needs. As a result of this synthesis and integration, marketing has developed distinctive theories and practices of its own in areas such as consumer behaviour, segmentation, targeting and positioning, and the concept of the marketing mix."
Skickar varan så fort betalning är registrerad. Givetvis samfraktar jag och även avhämtning i centrala Stockholm går utmärkt. Kommer från ett rök- och djurfritt hem. Använder inte sköljmedel och tvättar parfymfritt. Lycka till!
"Marketing Theory: A Student Text is a collection of original contributions on the subject of marketing theory from area specialists. It provides a number of concise, authoritative and clear summaries of aspects of marketing theory which form the foundations on which the discipline and practice of marketing is based.
Marketing Theory: A Student Text begins with an exposition and justification of the proposition that marketing is a universal discipline. Next Michael Saren addresses the key issue with which the book as a whole is concerned - the need for theory in marketing. Brian Jones' contribution Historical Research in Marketing completes the general overview attempted in the two preceding chapters. As the author explains, an historical perspective involves the description, analysis or explanation of events through time.
The remaining chapters fall into two categories - those which review the contributions of other disciplines to marketing and those which represent original theoretical constructions from the marketing discipline itself. The editor's view is that marketing is a synthetic discipline in the sense that it draws together and integrates ideas and concepts from other long-established and recognized social sciences such as economics, psychology and sociology but differs from them in its holistic approach to understanding the nature and satisfaction of human needs. As a result of this synthesis and integration, marketing has developed distinctive theories and practices of its own in areas such as consumer behaviour, segmentation, targeting and positioning, and the concept of the marketing mix."
Skickar varan så fort betalning är registrerad. Givetvis samfraktar jag och även avhämtning i centrala Stockholm går utmärkt. Kommer från ett rök- och djurfritt hem. Använder inte sköljmedel och tvättar parfymfritt. Lycka till!
Koop meer en bespaar op verzendkosten
Gecomb. verzending
14 dagen
14:04 11 okt 14:04SEK 90 biedingen
14:05 11 okt 14:05SEK 50 biedingen
12 okt 12:34SEK 290 biedingen
12 okt 12:34SEK 450 biedingen
12 okt 12:35SEK 50 biedingen
12 okt 12:36SEK 10 biedingen
13 okt 19:01SEK 70 biedingen
13 okt 21:17SEK 150 biedingen
13 okt 21:19SEK 390 biedingen
13 okt 23:38SEK 90 biedingen
13 okt 23:40SEK 200 biedingen
13 okt 23:44SEK 90 biedingen
13 okt 23:45SEK 350 biedingen
13 okt 23:48SEK 190 biedingen
Anderen vonden het ook leuk
Meer voor jou
MARKETING THEORY: A STUDENT TEXT - MICHAEL J BAKER
Stopt 13 okt 21:18
Start prijs:
∙0 Biedingen
SEK 39
SEK 43 met kopersbescherming.