Our sustainability strategy
We believe that sustainability is one of the most important issues we face today. We are determined to do our part in creating a better future for our customers, our employees, and our planet as a whole.
We have developed a comprehensive sustainability strategy that permeates everything we do as an organization. Our focus is on reducing our environmental impact, strengthening our social impact, and increasing our corporate responsibility. We are convinced that sustainability is a fundamental part of our business and we are committed to continuously improving our work in this area.
On this page, we have gathered information about our initiatives, our goals, and how we work to achieve them. For us, it is important to be transparent and inspire more people to participate in our journey towards a better future. An important part of this work is our sustainability strategy, which you can read about here.
Sustainable in every way
Our business model aims to have a positive impact on society and the environment. We continuously work to develop new solutions to increase circularity and to achieve our goal of being sustainable in all aspects by 2025. In addition to that, we take actions in all aspects of sustainability: environmental, social, and economic (referred to as the planet, people, and profitability). To make our commitments tangible and feasible, we have developed a comprehensive roadmap until 2025 that will guide us in everything we do in the coming years.
Sustainability is in our DNA. We work hard to further reduce our emissions by regularly evaluating and optimizing our use of energy, material sourcing, waste management, transportation modes, and shipping options.
We also care about social and economic sustainability and prioritize our employees' well-being. We work for a discrimination-free workplace and to enable economic inclusion. To become sustainable in all aspects, we will look beyond our own direct operations with the goal of promoting circularity and changed consumer behaviors. Here, we believe we can drive real change and influence how we consume as a society.
Three areas of sustainability
Planet
Linear production, overconsumption, and waste generation are serious challenges that increasingly impact our environment and climate. As a company, we can contribute positively by driving the transition to sustainable shopping, with a circular model that requires fewer resources and generates less waste. With our model, we reduce the need for newly produced goods, thereby also reducing environmental impact. Environmental impact is the area where we can have the greatest positive influence, even outside our own operations.
People
Our team is a central part of everything we do. We strive to always be creative, curious, and learn new things. We believe that diversified groups create the best solutions and ideas, and that a fun and welcoming work environment is built on equality. Therefore, we are intensifying our social sustainability work to achieve just that.
Profitability
We believe that profitability should not come at the expense of our planet and we believe that every second-hand item sold through our platform reduces the demand for new products. As a company, we strive to maintain our financial stability and continue to grow while expanding our sustainability efforts to benefit our employees, users, and partners. We also recognize our potential to increase economic inclusion by providing people with access to goods at affordable prices.
Roadmap to 2025
Planet
- We continue with our reduction plan and GHG reporting. We offset our minimized footprint according to the Gold Standard.
- Only items that are used, created, restored, or aimed at extending a product’s lifespan are allowed on our platform.
- Compensation for all shipping booked through Tradera.
- Increase the number of sold items that are shipped together by 100% from 2022 to 2025.
- Offer recyclable or reusable packaging options for our sellers.
- Maintain the carbon footprint per sold item from the technical platform despite expanded product functionality.
- Partnerships with a minimum of 40 linear companies by 2025 to promote circular consumption.
- Annual customer survey on circular trade.
- Compensation for all business trips and prefer green travel options according to the travel policy.
- Annual reduction of carbon emissions per employee.
- 100% of consumed electricity should be green.
- Adhere to the European Commission’s guidelines regarding DNSH (Do No Significant Harm).
- All consumed IT equipment and office inventory are disposed of for reuse.
People
- Measure employee satisfaction (eNPS) and be in the top 10% in Sweden.
- Measure employee engagement targets and be in the top 10% in Sweden.
- Minimum 90% of satisfied employees regarding both mental and physical work environment.
- Female representation in managerial positions that corresponds to the total workforce.
- Discrimination-free recruitment training for recruiting personnel.
- Annual review of Tradera’s sustainability efforts with employees.
- Environmentally certified office.
- Enable remote work for better work-life balance.
- Continue to offer training subsidies, weekly exercise classes, and other health-promoting activities for employee well-being.
- Certified annually as a Great Place to Work company (GPTW).
Profitability
- Poor purchasing experiences, xBBE, should be below 1%.
- A safer marketplace with implemented purchase protection for 100% of transactions.
- Annual training on sustainable pension investment for all staff.
- Increased inclusivity on the marketplace through language translation.
- Sustainability reporting in the annual financial statements.
- Policy to comply with UNGC’s principles.
- The company should be run responsibly with profitability for long-term and successful compliance.
Sustainability reporting
At Tradera, we are committed to take responsibility for reducing our impact on the environment and contributing to a more sustainable future. Sustainability is a fundamental part of our business, and we are dedicated to continuously improving our work in this area. Therefore, we are proud to present our sustainability report, where we openly and transparently describe our work and the initiatives we take to reduce our environmental impact and contribute to society. By tracking our progress over time and setting goals, we can ensure that we continue to drive change and contribute to a better future. Here, you can access our sustainability report.