Misleading titles and item descriptions
Brand names and product names need to have a clear connection to the product you are selling.
Why do we have this rule?
If a buyer searches for, for example, "Adidas" and gets ads where a seller has written "shoes that resemble Adidas", this gives misleading search results and a degraded search experience. It can also create problems for the seller as the buyer may expect to receive a different item than the seller is actually selling. Using images without permission means the seller is infringing on someone else's copyright.
Prohibited Actions
- Including brand names or other product names in the description of items you are selling that are advertised elsewhere
- Writing titles and descriptions that are misleading in other ways or do not accurately describe the item being sold
- Using other brands or names to describe your product
- Using other members' images without permission
Permitted Actions
- Including the actual brand name in the title or description to describe your item
- Specifying the actual characteristics of the item in images and description, such as condition, size, and color
- Using images from an online store with permission from the copyright holder
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