Ciny Super-Automatic “TV Case” Ref. 4060 – Undocumented Flagship

Ciny Super-Automatic

Up for sale is an exceptionally rare 1970s timepiece: a Ciny Super-Automatic Incabloc “TV Dial,” reference 4060.

This piece appears to be an undocumented flagship model produced shortly before the quartz crisis and is a true collector’s item for anyone interested in lost history and obscure Swiss watchmaking.

After extensive research, there is currently zero online documentation, catalog entry, or photographic record of this exact reference (4060) anywhere on the internet. It is, in that sense, a genuine “lost media” piece.

Movement

Powering the watch is a premium Swiss A. Schild (AS) 2873 automatic caliber with 17 jewels.

Caliber: A. Schild (AS) 2873

Jewels: 17

Finish: High-end gilt (gold-plated) finish

Winding: Automatic winding via rotor and manual winding via crown

Markings: West End Watch Co. “W” logo, “17 Jewels Swiss Made,” and “2873” below the balance wheel

Rotor: Decorated with a brushed/textured finish

This is the premium gilt (gold-plated) version of the Swiss A. Schild (AS) 2873 automatic caliber.

Display

The watch features a striking sunburst orange-to-black gradient “fume” dial with a vignette effect.

Dial Features

Dial: Sunburst orange-to-black gradient “fume” dial with vignette effect

Indices: Individually faceted, applied indices elevated above the dial

Hands: Three central hands — hour, minute, and slim center sweep seconds

Luminous hands: The hour and minute hands feature luminous inserts that only glow briefly under a flashlight

Date: Dedicated date window positioned at 3 o’clock

Case & Crystal

Case: Stainless steel “TV-style” cushion case

Design: Sharp, unpolished lines characteristic of collectible 1970s designs

Crystal: Domed acrylic crystal

Crystal condition: Clear and free of major blemishes

The case retains its sharp, original lines and unpolished finish.

Case Diameter: 37mm (excluding the crown)

Lug-to-Lug Distance: 40mm

Condition

The watch is fully functional, currently running, and keeping time.

It is in incredible, like-new condition and can be considered a genuine New Old Stock (NOS) piece.

Notably, the original factory protective plastic sticker on the caseback was only recently removed.

The watch comes equipped with an aftermarket flexible, period-correct vintage-style stainless steel expansion band.

Terms of Sale

Sold as-is, exactly as pictured.

Please review all photos carefully.