Chopard: The Passion for Excellence,smycken,armbandsur,jewellry,watches,smykker

This amazing book is in english, absolute new condition, never used.

You don't need to be familiar with Chopard watches and jewellry to fall in love with this book.

The book contains the most glorious beautiful Fascinating images from past advertising campaigns, archive photographs, and famous personalities who have worn a Chopard Watch or piece of jewellry.

There is a really modern feel to the design of the book (published 2010).
Superb sections covering the famous personalities , It's wonderful to see a mix of handwritten letters from fashion designers like Roberto Cavalli and movie stars like Elizabeth Hurley all tastefully designed in the spreads, also the red-carpet photographs of various celebrities (Madonna and Penelope Cruz, to name a couple) showing off their Chopard jewelry.

The book tells the company's history and includes texts by the Scheufel family chronicle about how an innovative jewelry and watch company began and successfully continues to grow in their designs, technology, craftsmanship, etc. to withstand the test of time.

The pictures in the book show the family passion for design and beauty is reflected in all their exquisite, elegant pieces.

Founded by watchmaker Louis-Ulysse Chopard in 1860, this Swiss company has long been synonymous with luxury and quality. Known throughout the world for its fine timepieces and jewelry, Chopard never rests on its laurels.

This archival record charts the extraordinary story of the company's development, featuring the dynamic Scheufele family, who brought the brand to such prominence.

We go behind the scenes to see the precise craftsmanship and artistry that lead to such works of singular beauty and lasting style.

The book is in english, hardcover, new, absolutely perfect, 300 pages.

ISBN-13 978-3832793722

It weighs over 3 kg.
Dimensions 29.85 x 3.81 x 36.2 cm

It Will appeal to anybody interested in:

Books on wristwatches, books on jewellry, books on design, books on celebrities, books on fashion,

This is simply the complete story of the Swiss-German family company; the Chopards and the Scheufeles.
The images are outstanding, for example:

the photograph of men's crafted leather watches that are designed with the theme of astronomy, against the backdrop of space photography

An adorable diamond polar bear ring, poised at the edge of an iceburg, a fairy-tale like frog ”prince” diamond piece...

Most fascinating is the explanation of how Chopard's hand-crafted pocket watches stood out from competitive brands since the beginning.
The Art Deco period is extensively covered.

The book as explores how the Chopard family rebuilt their company after World War II and thereafter established their ”look” in the early 70's.

The photographs of designs in the 90's display show a more modern look, but they also maintain that unique Chopard style. They seem to follow a certain theme, combining the beauty of nature with classiness.

One Amazon reader writes that he bought it for his girlfriend on Valentines day.
It is soon February 14th!