Kings of indigo denim workwear, jeans, jeansjacka.

About koi

We are pioneers in the denim industry.
Since day one, we have been commited to crafting clothes of the highest quality - with the lowest impact. No compromises.
What does that mean? Our holistic approach rests on three pillars: Reduce, Reuse, Recycle, championing our belief in a circular future. For us it's about choosing materials consciously, caring for the people who make our clothes, designing for a better future, and above all: being transparent while doing so.
We don’t want to create the impression that we are perfect, we are not. But we invite you on our - sometimes bumpy - ride towards our goals.
Our mission:
Reduce, Reuse, Recycle