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The first TV commercials in the Soviet Union were produced in 1967 in Estonia. Eesti Reklaamfilm (Estonian Commercial Film Producers) became the major producer of TV ads in the USSR, producing 5,000 television advertisements for various Soviet republics. It's hard to imagine a time when people looked forward to commercial breaks on TV, but that was exactly the case in the 1980s with Soviet ads on TV in Estonia. Instead of an annoying interruption, the five-minute commercial break, aired three times a day, became something to wait for. Western appearances mixed with socialist content created wildly eccentric ads that have acquired a huge cult following.
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The Only Anthology of Retro Soviet TV Commercials, 1979-1989 by Harry Egipt
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