The power of strategy innovation

Robert E. Johnston Jr., J. Douglas Bate
The power of strategy innovation : a new way of linking creativity and strategic planning to discover great business opportunities
308 pages, 16 x 23,5 cm, glue binding, hard cover. American Management Association 2013. ISBN: 978-08144-3365-2. Very good condition. This book is supposed to have a dust jacket, but this is missing. 631 gram. Text from an Internet bookstore: ”Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation presents a five-phase Discovery Process for staging, aligning, exploring, creating, and mapping the paths between analytical, numbers-oriented, day-to-day planning and market-centric, discovery-driven innovation that focuses on the future. This edition updated in 2013 to include a new Preface and Epilogue, describing the emergence of Enterprise Innovation.”